A study in consumer behavior towards buying online Essay

A SUMMER TEACHING PROJECT RECORD

ON

" A Study in Consumer Tendencies Towards Online Shopping”

SUBMITTED IN THE INCOMPLETE FULFILLMENT PERTAINING TO THE AWARD OF

AMOUNT OF MASTER IN OPERATION ADMINISTRATION 2013-15

UNDER THE ASSISTANCE OF:

Ms. SURBHI MALHOTRA

ASSISTANT MENTOR, RDIAS

POSTED BY:

TARUN GIANCHANDANI

ROTATE NO . 02680303913_BATCH NO . 2013-15

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An INTERNATIONALE ORGANISATION FUR STANDARDISIERUNG 9001: 2008 Certified Institute

NAAC Accredited Grade A

(Approved by simply AICTE, HRD Ministry, Govt. of India)

Affiliated to Guru Gobind Singh Indraprastha University, Delhi 2A & 2B, Madhuban Chowk, Outer Ring Street, Phase-1, Delhi-110085.

TABLE OF CONTENTS

Student Declarationi

Certificate from Guideii

Acknowledgementiii

Professional Summary iv

List of Dining tables vi

List of Chartsvii

CHAPTER-1: INTRODUCTION

1 . 1 About the Industry a couple of

CHAPTER-2: LITERARY WORKS REVIEW

installment payments on your 1 Regarding the Topic14

2 . 2 Literature Review33

CHAPTER-3: ANALYSIS METHODOLOGY

three or more. 1 Reason for the Study 42

3. a couple of Research Aims of the Analyze 42

a few. 3 Research Methodology forty two

3. 3. 1 Study Design 43

3. several. 2 Causes of Data 43

3. four Limitations in the Study forty-four

CHAPTER-4: DATA ANALYSIS AND INTERPRETATION

4. 1 Info Analysis46

CHAPTER-5: FINDINGS & SUGGESTIONS

5. 1 Findings53

5. a couple of Suggestions54

CHAPTER-6: CONCLUSIONS

6th. 1 Conclusion56

Bibliography

Annexure

COLLEGE STUDENT DECLARATION

This kind of to approve that I include completed the project titled " Research on Customer Behavior Towards Online Shopping” under the guidance of " Ms. Surbhi Malhotra” in the partial fulfillment of the requirement for the award of the level of " Grasp in Business Administration” from " Rukmini Devi Institute of Advanced Studies, New Delhi. ” This can be an original operate and I never have submitted this earlier anywhere else.

Name: TARUN GIANCHANDANI

Registration No: 02680303913

CERTIFICATE

This really is to certify that the task titled " A Study in Consumer Patterns Towards On the web Shopping” can be an educational work done by " Tarun Gianchandani” posted in the incomplete fulfillment with the requirement for the award of the degree of " Masters running a business Administration” via " Rukmini Devi Institute of Advanced Studies, Fresh Delhi. ” under my own guidance and direction. To the best of my own knowledge and belief your data and info presented by him in the project will not be submitted previous elsewhere.

Ms. Surbhi Malhotra

(Project Guide)

RDIAS

ACKNOWLEDGEMENT

Experience is a utmost wealth a person can gain. Experience provides us the depth, balance and composure to withstand any wave of uncertainty. The knowledge I have obtained during the job gave me an excellent learning.

Completing a task is never a solitary effort. There are invaluable efforts by a amount of people directly or indirectly. It really is for the same that I take immense pleasure in expressing my own gratitude to folks who helped me in my task.

I would like to thank my personal faculty guide Ms. Surbhi Malhotra, Associate Professor, Rukmini Devi Institute of Advanced Studies, Rohini, for her constant support and invaluable advice at each step of this summer season internship job.

It is often a remarkable experience and i also have received tremendously in terms of knowledge and experience.

Executive summary

The growing utilization of Internet in India gives a developing potential customer for buying online. If E-marketers know the elements affecting on the net Indian tendencies, and the human relationships between these types of...

Bibliography: 1 ) Aaker, D. A., Kumar, V. & Day, G. S. (1998). Marketing Study 6th model. John Wiley & Sons, Inc.

installment payments on your Blosch, Meters. (2000). Consumer knowledge, know-how and Method Management

a few

4. Charles H. Trepper. (1998). E-commerce strategies, USA: Microsoft.

a few. Dignum, F. (2002). Ecommerce in creation some activities

6

7. Hamid, N. R. A., & Kassim, N. (2004). International technology as a instrument in client relationship management. Journal of America Schools of Organization

8

on the lookout for. Frendo, Meters. (1999). Legal aspects of web commerce. Law technology.

10. Kesh, S., Ramanujan, S. and Nerur, H. (2002) " A structure for examining ecommerce security”, Information Supervision & Laptop Security, 12 (4)pp. 149-458

11

doze. Kotler, G., & Armstrong, G (2004). Principles of marketing (10th MALE IMPOTENCE. ) UNITED STATES: Prentice Area

13

16. Schiffman, L. G., & Kanuk, T. L. (1997). Consumer behavior. Upper saddle river, NJ: Prentice Lounge.



Consumer Notion on Ordering Behaviour Towards Smartphones Essay

Related

Category

News