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Smartphone Study Report








Table of Contents

Technique Terminology Executive Summary Respondent Profile Touch screen phone Brand Smartphone OS g Reasons for obtaining Smartphone several 4 5‐7 8‐10 14 12 Smartphones under Consideration Use of MLS Information 22 Many used Features Smartphone Applications Smartphone Pleasure Replacing a company Land‐line L d li 15 16‐17 18‐20






In First month of the year 2010, the Center to get REALTOR® Technology (CRT) prolonged an e‐mail survey invites to 45, 000 randomly REALTORS® who may have provided NAR with an email address. AGENTS Additionally , the survey hyperlink was posted at www.realtor.org and on several social media sites. This Thi report summarizes countrywide fi dalam i i actually l results among associate b k i agents, sales agents, n k m broker‐ owners, and managers. These teams account for you, 485 accomplished surveys. This kind of number can be large enough to get overall responses to be considered statistically valid. At the 95% level of self confidence, the perimeter of error is installment payments on your 54%. Virtually any exceptions will be called out or marked, g sumado a p appropriately. The purpose of the survey is usually to understand members' smartphone usage, perceptions, and wishes. needs A short synopsis of findings is given in the Professional Summary accompanied by details for every single key section. 3


The self-confidence interval, or margin of error, is the plus‐or‐minus figure usually reported in survey results. For example , if you have a confidence interval of 4. 00 and 47% percent of your test picks a response, it is extremely likely that if you had asked the question of the whole relevant inhabitants, between 43% (47%‐4. 00) and 51% (47%+4. 00) would have picked that answer. The level of confidence provides percentage of likelihood that the entire relevant populace will respond within the percent range of the confidence span. The 95% confidence level means you can be 95% sure. sumado a Some charts will show the ‘mean'. The mean is the average of all the answers provided for that particular item.


Executive Summary

The purpose of the review is to figure out members' smart phone usage, awareness, and needs. Here i will discuss a summary of crucial findings.

93% of those who indicated that they were 40 years old or younger use a smartphone to conduct real-estate business. 86% of respondents older than 40 use a smart phone. Top Capital t 3 touch screen phone b g used w respondents: they would brands deb by m • Blackberry mobile phones (41. 2%) • iPhone family: iPhone 3G (14. 1%); iPhone 3GS (11. 9%) • Side (14. 0%) ( ) A few participants point out which the Palm Pre and Pixi cannot be compared with other Hands products. A number of perceive the Pre and Pixi being " even more robust” and comparable in functionality & features for the iPhone and Android. Blackberry mobile phones and iPhone were the most notable brands becoming considered intended for future purchase among current smartphone users and non‐users. While some are unsure about the mobile phone they would choose in the future. your five

Executive Summary

(Continued) Top 3 explanations why respondents had been motivated to choose current touch screen phone: • Greatest device intended for email (45. 9%) • Ease of use (26. 2%) • Ability to make use of a keyboard (23. 7%) Top rated features employed most b respondents on the smartphones: Capital t 5f m by m h i h • Telephone (91. 2%) • Email (88. 4%) • SMS/texting (73. 8%) as well as g( ) • Calendar (52. 6%) • Web browser (42. 3%) For standard purposes, social websites related programs were the most famous type of program purposes social‐media‐related downloaded by survey participants (54. 5%). This was then maps (43. 3%) and weather applications (41. 8%).


Exec Summary

(Continued) On a range of 1‐5, where your five is extremely satisfied – respondents' satisfaction using their current smartphone averages 4. 23. When it comes to MLS list information: • 57. 3% i pada 57 3% indicate that they h h have access to MLS li we i farrenheit listing information through their very own smartphone's my spouse and i h l h i actually h ' web browser. • On a level of 1‐5, where your five is extremely satisfied – respondents rated their...

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